The development of the social media wizard was preceded by the Web2Print process. This process was initiated by the HR department and simplifies the decentralized creation of of personnel advertising materials on the basis of various templates.
In addition to the recruitment advertising media, there is a whole range of individual information, promotions and offers that each Rewe region communicates via its own channels. For example, a store may want to provide information about a new opening, a summer festival, or a delivery service. After approval, the data from this process goes to the regional print company. In the next step, it should also be possible to generate media for social networks and then send them automatically to the relevant people. Until now, this was not possible without detours via advertising or production departments at Rewe Markt GmbH.