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Privacy Policy

1. Collection and storage of personal data and the nature and purpose of its use

a) When visiting the website

When you visit our website, the browser used on your device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file. The following information is collected in doing so without any actions on your part and is stored until its automated deletion:

  • Date and time of access,

  • Browser used,

  • Operating system used and type of end device,

  • Country code from which the website is accessed,

  • Average length of stay on the website,

  • Name and URL of the retrieved file,

  • Website from which our website is accessed (referrer URL),

  • Browser used and, if necessary, the operating system of your computer and the name of your access provider.

We process the data stated for the following purposes:

  • Ensuring a smooth connection on the website,

  • Ensuring the convenient use of our website,

  • Evaluating system security and stability as well as

  • for further administrative purposes.

The legal basis for data processing is Article 6 (1) clause 1 lit. f of the General Data Protection Regulation (GDPR). Our legitimate interest follows from the data collection purposes listed above. In no case do we use the data collected for the purpose of drawing conclusions about you.

In addition, we use cookies and analysis services when you visit our website. Further details on this can be found in sections 4 and 5 of this privacy policy.

b) When using our contact form

If you have questions of any kind, we offer you the opportunity to contact us via a form provided on the website. It is necessary to provide a valid e-mail address so that we know who the request came from and in order to answer it. Further information can be provided voluntarily.

The data processing for the purpose of contacting us is based on your voluntarily granted consent in accordance with Article 6 (1) clause 1 lit. a GDPR.

The personal data collected by us for the use of the contact form will be deleted immediately after completion of the enquiry you submit.

2. Disclosure of data

There will be no transfer of your personal data to third parties, i.e. for purposes other than those listed below.

We only share your personal information with third parties if:

  • You have given express consent to this your according to Article 6 (1) clause 1 lit. a GDPR,

  • the disclosure pursuant to Article 6 (1) clause 1 lit. f GDPR is required to assert, exercise or defend legal claims and there is no reason to assume that you have a predominantly legitimate interest in the non-disclosure of your data,

  • in the event that there is a legal disclosure obligation pursuant to Article 6 (1) clause 1 lit. c GDPR, and

  • this is legally permissible and necessarily according to Article 6 (1) clause 1 lit. b GDPR for the execution of contractual relationships with you.

3. Cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not harm your device, and do not contain viruses, Trojans or other malicious software.

Information is stored in the cookie, which results in connection with the specific end device used. However, this does not mean that we are immediately aware of your identity.

Firstly, the use of cookies serves to make the use of our offer more attractive to you. For example, we use session cookies to recognise that you have already visited individual pages on our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimise usability, which are stored on your device for a maximum of one year. If you visit our site again to take advantage of our services, it will automatically recognise that you have already visited us and what inputs and settings you have made, so you do not have to re-enter them.

Secondly, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimising our offerings (see section 5). When you visit our site again, these cookies allow us to automatically recognise that you have already visited us. These cookies are automatically deleted after one year.

The data processed by cookies us necessary for the purposes mentioned in order to safeguard our legitimate interests as well as the interests of third parties in accordance with Article 6 (1) clause 1 lit. f GDPR.

Most browsers accept cookies automatically. However, you can configure your browser settings so that no cookies are stored on your computer or a notice always appears before a new cookie is created. However, disabling cookies completely may mean that you cannot use all of he features of our website.

4. Analysis tools

a) Tracking tools

The tracking measures listed below and used by us are implemented based on Article 6 (1) clause 1 lit. f GDPR. With the tracking measures we use, we want to ensure a needs-based design and the continuous optimisation of our website. In addition, we use tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimising our offerings. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.

The respective data processing purposes and data categories can be found in the corresponding tracking tools.

i) Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc, for the purpose of customising and continually optimising our pages. ( (1600 Amphitheater Parkway, Mountain View, CA 94043, USA, hereafter "Google"). In this context, anonymous usage profiles are created and cookies (see section 4) are used. The information generated by the cookie about your use of this website, such as

  • Date and time of access,

  • Browser used,

  • Operating system used and type of end device,

  • Country code from which the website is accessed,

  • Average length of stay on the website,

  • Referrer URL (the previously visited page),

  • Time of the server request,

is transmitted to a Google server in the US and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and Internet usage for the purposes of market research and needs-based website design. This information may also be transferred to third parties if required by law or if third parties process this data within the scope of an order. Under no circumstances will your IP address be merged with any other data by Google. The IP addresses are made anonymous so that an assignment is not possible (IP masking).

You can prevent the installation of cookies by setting the browser software accordingly; however, we point out that in this case not all features of this website may be used in full.

In addition, you can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in (

As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent the recording by Google Analytics by clicking on this link. An opt-out cookie will be created that will prevent the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to create the opt-out cookie again.

For more information about privacy related to Google Analytics, see the Google Analytics Help (

ii) Google TAG Manager

This website uses Google Tag Manager. This service allows website tags to be managed via a single interface. Google Tag Manager only implements tags. That means: No cookies are used and no personal information is collected. Google Tag Manager triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If deactivated on domain or cookie level, it will remain in effect for all tracking tags insofar as they are implemented with the Google Tag Manager.

iii) Google Conversion Tracking

To statistically record the use of our website and to evaluate it for the purpose of optimising our website, we also use Google Conversion Tracking. In doing so, Google Adwords will create a cookie (see section 4) on your computer if you have reached our website via a Google ad.

These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognise that the user clicked on the ad and was redirected to this page.

Every Adwords customer receives a different cookie. Cookies cannot be tracked via the websites of Adwords customers. The information gathered using the conversion cookie is used to generate conversion statistics for Adwords customers who have chosen to use conversion tracking. Adwords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users.

If you do not want to participate in the tracking process, you can also refuse the creation of a cookie required for this – for example via a browser setting that generally disables the automatic creation of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain "". Google's privacy policy on conversion tracking can be found here (

5. Social media plug-ins

On our website, on the basis of Article 6 (1) clause 1 lit. f GDPR, we use social plug-ins from the social networks Facebook, XING and LinkedIn to make our company better known. The underlying commercial purpose is to be regarded as a legitimate interest within the meaning of the GDPR. Responsibility for the operation compliant with data protection laws is to be guaranteed by their respective providers. We integrate these plug-ins by means of the so-called two-click method to protect visitors to our website in the best possible way.

6. Rights of data subjects

You have the right:

  • in accordance with Article 15 GDPR to request information about your personal data processed by us. In particular, you can demand information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been disclosed, the planned retention period, the right of rectification, deletion, limitation of processing or opposition, the existence of a right to complain, the source of the data, if this is not collected by us, and the existence of automated decision-making, including profiling and, where appropriate, meaningful detailed information;

  • in accordance with Article 16 GDPR to demand the correction or completed of incorrect or incomplete personal data stored by us without delay;

  • in accordance with Article 17 GDPR to demand the deletion of your personal data stored by us, except where the processing is necessary for the exercising of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercising or defence of legal claims;

  • in accordance with Article 18 GDPR to demand the restriction of the processing of your personal data, as far as the accuracy of the data is disputed by you, the processing is unlawful, but you reject its deletion and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to processing in accordance with Article 21 GDPR;

  • in accordance with Article 20 GDPR to receive your personal data provided to us in a structured, common and machine-readable format or to request the transfer to another controller;

  • in accordance with Article 7 (3) GDPR to revoke your consent once granted to us at any time. As a result, we will not be allowed to continue the data processing based on this consent in future, and

  • in accordance with Article 77 GDPR to file a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or that of our law firm.

7. Right of objection

If your personal data is processed based on legitimate interests in accordance with Article 6 (1) clause 1 lit. f GDPR, you have the right to file an objection against the processing of your personal data in accordance with Article 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct mail. In the latter case, you have a general right of objection, which will be implemented by us without specifying any particular situation.

If you would like to exercise your right of revocation or objection, please send an e-mail to

8. Data security

We use the widespread SSL (Secure Socket Layer) method within the website, in conjunction with the highest level of encryption supported by your browser. In general, this is 256-bit encryption. If your browser does not support 256-bit encryption, we will use 128-bit v3 technology instead. Whether a single page of our website is transferred encrypted is shown by the closed representation of the key or padlock icon in the lower status bar of your browser.

We also take appropriate technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction or against unauthorised access by third parties. Our security measures are continuously improved in line with technological developments.

9. Name and contact details of the controller responsible for the processing and the company data protection officer

This privacy policy applies to data processing by:

Controller: MSP AG (represented by the Board), Virchowstraße 17-19, D-22767 Hamburg, Germany

Email:, Phone: +49 40 31991619-0

The company data protection officer of MSP AG can be reached at the above address, FAO Mr. Konstantin Pflüger or

10. Updates and changes to this privacy policy

This privacy policy is currently valid and was updated in May 2018.

As a result of the further development of our website and offers made via the website or due to changed legal or official requirements, it may be necessary to change this privacy policy. The current privacy policy can be viewed and printed by you at any time on the website